Nagarro, an IT full-service provider based in Kronberg near Frankfurt, is a new partner of the Eschborn-Frankfurt classic cycling race. The innovative company complements the event’s existing partnerships, led by its two namesakes, the cities of Eschborn and Frankfurt am Main, as well as their long-time main partners ŠKODA and Tissot. The appearance of Nagarro as the “Official IT Partner” on May 1st 2023 will mark its premiere in cycling.
Nagarro is a global leader in digital product development. With over 17,000 employees in 32 countries, the IT company offers its customers digital product engineering, e-commerce and customer experience services, managed services, ERP consulting and technology services. The company motto “Thinking Breakthroughs” stands for the entrepreneurial spirit and agile mindset. 750 specialists work in the SAP Business Unit of Nagarro in Kronberg.
“As a partner of Eschborn-Frankfurt, we as Nagarro can communicate our values to the outside world. Cycling is a great way for people of every age to move around, to be active and to have fun. It protects our environment, and we can perceive nature more intensively when cycling. In addition, we do something for our health. That’s why Nagarrians around the world are passionate about cycling,” says Jörg Dietmann, managing director of Nagarro in germany.
Nathanael Bank, project manager for Eschborn-Frankfurt at the Society for the Promotion of Cycling, adds: “An agile, global company based in the Taunus region is a perfect match for the cycling race. Nagarro’s commitment shows that our event on May 1st is firmly anchored within the region and is attractive to modern industries. Nagarro will make full use of the extensive presence at the Eschborn-Frankfurt WorldTour race and the ŠKODA Velotour, whether in terms of work-life balance of employees, in competing for new talent or winning over new customers.”
The partnership between Nagarro and Eschborn-Frankfurt is designed to be long term. As “Official IT Partner”, the company benefits from an extensive brand presence that ensures visibility along the route between Eschborn and Frankfurt as well as in the live broadcasts worldwide. The Nagarro employees themselves will get on their racing bikes with a big team on May 1st and will be able to experience their home region at the ŠKODA Velotour.